Week 07 - 3D

Class Format

The inversion theme continued this week. This time in the sense that the process from 2D was duplicated in 3D in reverse.

 

Group Exercise

PRACTICAL – Design Communication

Choose one design from last week’s 2 sketched designs (sports & fashion).

1. Make a list of 2 key concepts you are trying to communicate.
   - Use a classic or retro style.
   - Use colour palette to represent sports team.
2. Make a list of 2 key feelings your trying to communicate.
   - A sense of movement and energy.
   - Happy simplicity.
3. REFINE your design concept to communicate these 4 things.
4. Prepare to present your communication skills to the class.
5. Upload all this content to your blog.

I chose the sports design from last week, pictured to the right. The classic racing stripe was chosen to represent energy and of course at the same time a retro styling. The design was reduced to a palette requiring the application of just two colours for the sake of simplicity. The colours have also been kept bright in order to convey a happy disposition.

 

GROUP EXERCISE – Concept Investigation

Using a scale of 1 – 10, each group assigns a quantitative rating for all the designs, based on the three criteria below;

1. Clear rendition of 2 key concepts.
   - Katelyn 5, Queenie 6, Andre 4, Jacob , Myself 8.
2. Clear rendition of 2 key feelings.
   - Katelyn 6, Queenie 5, Andre 5, Jacob , Myself 8.
3. Immediate visual appeal.
   - Katelyn 5, Queenie 5, Andre 4, Jacob , Myself 8.

 

Research

Video

Insert video and comment

Images

This is an image failure for a couple of reasons. First the rotation is too fast for my liking. Second and the most obvious is that blogger does not seem to like animated gifs with transparent areas. This will however be the basis of the logo that I use on the website with the plan being that it rotates a quarter turn on mouse over and rotates back on mouse off. After a little research into achieving this effect it seems that this will not be possible without employing some javascript. This was not my ideal situation but was necessary to avoid the image reseting awkwardly.

Reflection

Key words for this week include 'refine' and 'concept investigation'.