Class Format
Todays class was about forming and challenging assumptions. This took the form of of a series of group exercises and discussion followed by a practical application of the process covered to our own work. This process was to form a group of assumptions based on a given situation and then systematically challenge each of those assumptions. The aim here is to find alternative and creative ways to solve problems.
Group Exercise
Challenge Assumptions - Part 1
10 min QUIZ & open discussion
Q1. Relatives - A doctor in London had a brother in Manchester, who was a lawyer - but the lawyer in Manchester did not have a brother in London who was a doctor. Why? It was his sister.
Q2. Bottled Money - If you put a small coin piece in an empty bottle and replaced the cork, how would you get the coin out of the bottle without taking out the cork or breaking the bottle? Push the cork in.
Q3. The Restaurant Meal - Three women each have two daughters, and they all go into a restaurant for a meal. There are only seven vacant seats in the restaurant, but each has a seat for herself. How do they manage it? It's a grandmother/daughter thing.
Challenge Assumptions - Part 2
MIKE’S AUDITION (see handout)
- What would be on your list of assumptions - if you were Mike?
- The drive would take four hours.
- He needed to sleep 2 hours.
- It was too late to find an alternate route.
- Late night traffic would be the same as morning traffic.
- No sleep would affect his performance.
- He can't change the time of the audition.
- No other transport apart from car and bus.
- Challenge each item in the list and find a solution to Mike’s problem.
- Drive now and sleep when he gets there.
PRACTICAL – Design challenge / reflect & refine
Choose your most recent 2D design concept from all your current works. In your blog make a list of 2 assumptions about your design. Challenge both of these assumptions (100 words minimum). Suggest 2 refinements to solve these challenges (100 words minimum). Illustrate your thoughts with sketches / diagrams.
Recently I made an invite for my Nephews first birthday. I assumed that my Sister in Law would like my work. I also assumed that printing would not be a problem (with free and easy access to colour printing up to A4 on standard paper stock).
Perhaps Danielle (sister in law) does like what I have done to her only son. There could also be issues with the wording on the invite. Any of the colours I have used could be a problem. In short there could be a problem with the design.
The printing may hit a brick wall in that my printer access could die. The colours may not print correctly. There may be a last minute formatting change (this actually happened) in that my printer could decide that two to a page would be a more economical use of resources than a full page print, however this was not an easy task from where she sat and unintentional cropping occurred.
Solutions to these problems in the first instance include the correct organisation of my resources - properly organised these can be referenced (that's what you told me to write on it) or revisited and edited. Properly organising and grouping layers within the files will also prevent design edits from being an issue. In the second instance have a back up printer is the first solution. With my actually happened problem, I had the relevant file and it was not problem to format it in such a way that it could be easily printed. For the colour issue, output in the relevant colour format (CMYK). To summarise a well organised creative process backed up with some preparation for the unexpected will solve most problems. Here is the final design, which incidentally was created with a combination of Photoshop and Illustrator...

Research
Video
While again not probably technically a video this does tie thematically with this week class. I found this on
Giff Constable's site, who from his blurb about himself sounds like the business acumen you need in your corner for a new start up.
Images
This bit of fun came to me via
Design Taxi. The early advertising artworks of Dr. Suess was originally sourced
here and it looks like he was fairly prolific. Like many of us, I grew up with the work of Dr. Suess, so it would be remiss of me not to include him here as one of my influences.
Reflection
Firstly, blogger tip #078 for the punters. If you are reading this you may have noticed a discrete little arrow pointing up in the bottom, right hand side of your browser window - don't be shy, go ahead and click it. Welcome back! I like it a lot and it is very handy should you want to read my post more than once? (nah, gammin!). Anyway I found this little gadget along with a whole bunch of blogger hacks
here. Be aware that most of these require a little code monkeying, but depending on the author the instructions are easy to follow and for the most part it is all copy/paste. Just remember if you are on a Mac to replace instructions to press Ctrl+F with Command+F (the Safari 'find' shortcut, also found under the edit menu).
The process of forming and challenging assumptions is useful the critical analysis of design choices. It is another the tools used to build a critical discourse within the design process. Developing and maintaining these skills are crucial to fostering a healthy and productive design practice.